One of my clients has been battling with a real hot potato of an issue. The company’s Intranet is dying under the strain of old technology and the burden of increasingly weighty files that it was never designed to cope with. Added to this, there is no ownership so files that have been obsolete for …
Permanent link to this article: https://eviemcrae.com/?p=2081
Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming. When identifying keywords, select words and phrases in the …
Permanent link to this article: https://eviemcrae.com/?p=2075
It may sound like a strange question, but have you ever considered the humble sentence? What is the definition of a sentence and how is it made up? The sentence forms the basis of all speech and writing. A sentence is a series of words that form a complete thought. For example: Dogs bark. Susan Parker’s …
Permanent link to this article: https://eviemcrae.com/?p=1494
We all have words that we have to stop and think about or grammatical sticking points that we have to check from time to time. Take the words ‘dependant‘ and ‘dependent‘. This is one that many people confuse, and of course spell checker won’t tell you if you’ve used the wrong one as it will …
Permanent link to this article: https://eviemcrae.com/?p=1558
One of the most useful tools in sales is the humble webinar. I have lost count how many times sales teams got excited about running one, and then looked around the room looking for someone who (a) knows how to run one and (b) someone who can do it asap (i.e. yesterday would be really great, …
Permanent link to this article: https://eviemcrae.com/?p=2046
A few years ago I remember being asked to do some research into the pros and cons of using Facebook within our organisation and write a report based on my findings. My marcomms team desperately wanted me to find in favour of Facebook, keen to bring our communications into the 21st Century. At the time …
Permanent link to this article: https://eviemcrae.com/?p=2039
