The first thing most readers notice in print or online is a headline. On the front cover of magazines these headlines are referred to as cover lines, and on a piece of marketing collateral this could be the tag line or the messaging itself. Think of your headline as your only chance at a “first …
Permanent link to this article: https://eviemcrae.com/?p=1507
So your book is finally being published and you’re beside yourself with excitement. You’ve done it! You’ve achieved that lifelong dream! But guess what? That’s not the end of the hard work. Well – not unless you have secured a major publishing deal with one of the BIG FOUR. Now you actually have to promote …
Permanent link to this article: https://eviemcrae.com/?p=2977
Let me start by asking you a question. Do you include press releases as part of your marketing mix? Hopefully, depending on the objectives of your organisation, the answer is an emphatic ‘yes’. If, however, you are one of those who shook their head vehemently, it may be worth re-assessing your rationale. Used effectively, the press …
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