One of the most useful tools in sales is the humble webinar. I have lost count how many times sales teams got excited about running one, and then looked around the room looking for someone who (a) knows how to run one and (b) someone who can do it asap (i.e. yesterday would be really great, …
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We now live and do business in a digital age. Quite simply, if you do not have a website – you do not exist. A whole world will be unaware of your existence – both online and offline. You will not have the same opportunities to ‘speak’ to your audience You will not have …
Permanent link to this article: https://eviemcrae.com/?p=2056
They say everyone has a story or a book inside of them. It follows then, that every business has an ebook inside of them – so why aren’t more businesses creating them? Growth in ebook sales may have plateaued recently but if your business is still not producing ebooks as part of your marcomms/content marketing …
Permanent link to this article: https://eviemcrae.com/?p=5626
If you’re a small business owner feeling stressed and stretched, juggling your time and energies just to keep up with day-to-day priorities, you may not have considered the benefits of hiring a copywriter. Perhaps, if you have fleetingly thought about hiring one, you’ve rejected the idea believing they are a luxury your business just can’t …
Permanent link to this article: https://eviemcrae.com/?p=5222
I get it. You’re one of those individuals who was happy in that beautiful world of print and gorgeous papers and textures. The touchy feely stuff. Then, sigh, your world changed and you had to embrace the new world or risk becoming as redundant as an 80s mix tape. Fast forward a few years and …
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