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Internal Magazine: Print & Digital (Global)

PROJECT TITLE
Quarterly Magazine for Internal use: Global

PUBLICATION
VOICE

CLIENT
ResMed – Medical Device Industry

PROJECT OUTLINE
Circulation and readership of the existing newsletter was at an all time low.
After some research, I identified the issue(s): Management-speak and the
focus was too US-centric. The existing newsletter was dry and unappealing.
Using magazine publishing experience, I liaised closely with Creative Director to
produce and outstanding quarterly magazine which was available in Print and Digital format.

From this …

McRae Communications Consultancy, evie mcrae, copywriter, internal communications, magazine

To this …
Each quarter focussed on a different region

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