The creative brief is the first step towards a successful communication campaign. Picture the scene. You have been asked to create a brochure! OK, sounds simple enough. You fire up your computer, sit down to work, then … nothing. You scratch your head for a moment asking yourself all the logical questions. Who is this …
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The role of Marketing Communications
If you are someone who has already qualified in Marketing, but you also have a talent for writing or graphic design, you may find your skills can be put to good use in the Marketing Communications team. As a marketing professional you will already be familiar with the marketing mix – otherwise known as the …
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The importance of proofreading
Never underestimate the importance of proofreading. Mistakes in grammar, spelling or punctuation will reflect negatively on the writer and the organisation. Proofreading is quality control – an essential part of day-to-day business. There are many levels of proofreading. If you work for a large, global company, chances are your communication team will have a comprehensive …
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Ellipses
I have to admit it! I am a huge fan of the ellipsis (or ellipses if we are using the plural). I don’t use it too often in professional writing, but I notice I am prone to using it in more casual and personal communications such as Facebook or in an email. It’s a habit …
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Is it complimentary or complementary?
Both of these spellings exist and are very often used in the wrong context; this can, of course, have a negative impact on the writer/company using the wrong version and can damage hard-won image. Complement This always has the meaning of ‘completing a set/making up a whole’. This is used when saying that a tie …
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