A few years ago I remember being asked to do some research into the pros and cons of using Facebook within our organisation and write a report based on my findings. My marcomms team desperately wanted me to find in favour of Facebook, keen to bring our communications into the 21st Century. At the time …
Permanent link to this article: https://eviemcrae.com/?p=2039
So what is your opinion about social media marketing? Is your company committed to the cause, or skirting around furtively at the sidelines, not sure whether to jump in or run away? Having researched the benefits and pitfalls of social media as part of the marketing strategy, it is apparent that there is huge potential, …
Permanent link to this article: https://eviemcrae.com/?p=2540
