Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking.
Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.
When identifying keywords, select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website.
Each of your Web pages should have keywords that include phrases found throughout the page content, title tag, headings, attributes, and link text. If you have words and phrases that occur often, rearrange the order to keep each tag unique.
For a more detailed presentation on keywords and their relevance today, please email info@eviemcrae.com.
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