The first thing most readers notice in print or online is a headline. On the front cover of magazines these headlines are referred to as cover lines, and on a piece of marketing collateral this could be the tag line or the messaging itself. Think of your headline as your only chance at a “first …
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Last week I introduced the topic of branding. It’s one of my passions, both from a creative perspective and on a strategic level. Interestingly, the whole concept of branding changes with every company I work with because it means very different things to different organisations. Just to recap on what I said last week, branding …
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When it comes to writing numbers and numerals in your copy there are a few points you should consider. Consistency: As is the case with all communications, the key is consistency. The best means of ensuring consistency is to make sure your rules and guidelines are written down in the corporate/house style guide. If you …
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Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming. When identifying keywords, select words and phrases in the …
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If your business has never used the services of a good copywriter, perhaps you’re unsure of the value of paying someone to write words you believe you could write yourself. To help you, as you ponder the merits of engaging the services of a copywriter for your next big project, I’ve put together some serious and some …
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In one of my previous posts I talked about the importance of Style Guides when preparing print documents but is a Style Guide still useful when it comes to the online world and digital communications? The short answer is Yes – of course! However, for those that need more explanation, a typical style sheet is …
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