My last post “Does your résumé stand out from the crowd?” looked at the differences between a CV and a résumé, outlined the information required for the different types and provided tips on showcasing your skills. If you followed the advice you should now be in possession of a stand-out résumé. However, if you are …
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What do you think of your résumé? Do you give it the care and attention it needs? After all, you’re relying on this document to get you that job you want. It’s only right you should spend a little time on it. It might help to think of your résumé as a marketing document. It’s …
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Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …
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Yes, Nike made it look so easy with their ‘Just do it’ tagline. It still resonates today, yet believe it or not that tagline was launched on the world over 25 years ago. The tagline was a success because it was short, easy to remember. The meaning was simple and clearly understood. It was to …
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As I have mentioned in previous posts, if your company does not have a website or any sniff of an online presence, then for a large percentage of the population, your company and the great services or solutions it sells, simply does not exist. So let’s assume you have decided to develop that website. You …
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The definition of a testimonial is as follows: tes•ti•mo•ni•al (ˌtɛs təˈmoʊ ni əl) n a written declaration certifying to a person’s character, conduct or qualification, or to the value, excellence of a ‘thing’/product/solution something given or done as an expression of esteem, admiration or gratitude In a business sense YES they work! Testimonials can be …
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