A few years ago I remember being asked to do some research into the pros and cons of using Facebook within our organisation and write a report based on my findings. My marcomms team desperately wanted me to find in favour of Facebook, keen to bring our communications into the 21st Century. At the time …
Permanent link to this article: https://eviemcrae.com/?p=2039
We now live and do business in a digital age. Quite simply, if you do not have a website – you do not exist. A whole world will be unaware of your existence – both online and offline. You will not have the same opportunities to ‘speak’ to your audience You will not have …
Permanent link to this article: https://eviemcrae.com/?p=2056
If you have been tasked with developing the promotional angle for the latest product release there are many factors to take into consideration long before you get creative. Hopefully, if you are in a switched on organisation, the marketing communications team will be involved from the earliest stages. At the very least, ensure your Product …
Permanent link to this article: https://eviemcrae.com/?p=1428
Yes, Nike made it look so easy with their ‘Just do it’ tagline. It still resonates today, yet believe it or not that tagline was launched on the world over 25 years ago. The tagline was a success because it was short, easy to remember. The meaning was simple and clearly understood. It was to …
Permanent link to this article: https://eviemcrae.com/?p=2091
So what is your opinion about social media marketing? Is your company committed to the cause, or skirting around furtively at the sidelines, not sure whether to jump in or run away? Having researched the benefits and pitfalls of social media as part of the marketing strategy, it is apparent that there is huge potential, …
Permanent link to this article: https://eviemcrae.com/?p=2540
As I have mentioned in previous posts, if your company does not have a website or any sniff of an online presence, then for a large percentage of the population, your company and the great services or solutions it sells, simply does not exist. So let’s assume you have decided to develop that website. You …
Permanent link to this article: https://eviemcrae.com/?p=2066
