Writer’s Blog
Permanent link to this article: https://eviemcrae.com/?p=2630
The Three Sixty Brand Experience
Be honest, how many of you think branding is all about a company’s logo, tagline, or perhaps their typography and colour palette? I’m not here to shame you if that’s your perception. As I’ve established over the last couple of weeks, branding is continuously evolving, so it’s little wonder that many of us and our companies are …
Permanent link to this article: https://eviemcrae.com/?p=2730
ebooks: Could it be time to add another string to your bow?
With one week to spare before the end of January, I am delighted to say I’ve been able to tick one item off, my substantial ‘To Do’ list for 2017. I’m feeling pretty pleased about this particular ‘tick’ because rewind 6 months and I wouldn’t have had the vaguest clue about how to attempt such …
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Sometimes versus some time
In our Writer’s Blog we often look at words that may look very similar but mean different things. Here is another example of words that are often confused with each other. sometimes some time sometime some time (as two words) means a significant amount of time – a lengthy time. He has been trying to stop …
Permanent link to this article: https://eviemcrae.com/?p=2030
Maybe or may be?
As an editor I often see these words confused, however, they are not interchangeable. You can’t rely on spell-checker to flag misuse of these words either (unless you’ve made a typo) so it’s important to understand the difference between the two and know when you should use ‘maybe’ and when you should use ‘may be’. Maybe …
Permanent link to this article: https://eviemcrae.com/?p=1848
Numbers: Make them count
When it comes to writing numbers and numerals in your copy there are a few points you should consider. Consistency: As is the case with all communications, the key is consistency. The best means of ensuring consistency is to make sure your rules and guidelines are written down in the corporate/house style guide. If you …
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