It’s amazing how words we use every day can trip us up so spectacularly. Take ‘has’ and ‘have’ for example. Both words can be used to show possession and they are important when it comes to perfect tense. ‘Had’ is the past tense of both ‘has’ and ‘have’ ‘To have’ is a verb and as …
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The first thing most readers notice in print or online is a headline. On the front cover of magazines these headlines are referred to as cover lines, and on a piece of marketing collateral this could be the tag line or the messaging itself. Think of your headline as your only chance at a “first …
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Last week I introduced the topic of branding. It’s one of my passions, both from a creative perspective and on a strategic level. Interestingly, the whole concept of branding changes with every company I work with because it means very different things to different organisations. Just to recap on what I said last week, branding …
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Once you have worked in a publishing house, and you’ve been responsible for producing a national or international publication, your skills can be transferred pretty much anywhere in the delivery of communications, whether in corporate or private enterprise. For example, what communications project doesn’t have a requirement for project management to meet deadlines, an innate …
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So your book is finally being published and you’re beside yourself with excitement. You’ve done it! You’ve achieved that lifelong dream! But guess what? That’s not the end of the hard work. Well – not unless you have secured a major publishing deal with one of the BIG FOUR. Now you actually have to promote …
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Let me start by asking you a question. Do you include press releases as part of your marketing mix? Hopefully, depending on the objectives of your organisation, the answer is an emphatic ‘yes’. If, however, you are one of those who shook their head vehemently, it may be worth re-assessing your rationale. Used effectively, the press …
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