As I have mentioned in previous posts, if your company does not have a website or any sniff of an online presence, then for a large percentage of the population, your company and the great services or solutions it sells, simply does not exist. So let’s assume you have decided to develop that website. You …
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The definition of a testimonial is as follows: tes•ti•mo•ni•al (ˌtɛs təˈmoʊ ni əl) n a written declaration certifying to a person’s character, conduct or qualification, or to the value, excellence of a ‘thing’/product/solution something given or done as an expression of esteem, admiration or gratitude In a business sense YES they work! Testimonials can be …
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Never underestimate the importance of proofreading. Mistakes in grammar, spelling or punctuation will reflect negatively on the writer and the organisation. Proofreading is quality control – an essential part of day-to-day business. There are many levels of proofreading. If you work for a large, global company, chances are your communication team will have a comprehensive …
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There are eight parts to speech: noun, pronoun, adjective, verb, adverb, preposition, conjunction and interjection. Now you know! 🙂
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When I meet people for the first time, they always ask “what do you do for a living?” Many people who know me, personally and professionally, know that I am a “writer”. A few of my friends, family and colleagues may even go one step further and acknowledge in hushed tones that I have “something …
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If you are nervously wondering whether you and I need to have a ‘deep and meaningful’ conversation, don’t worry. I am referring to another type of DM – the kind that allows you to talk directly to your customers – Direct Marketing (DM). The subject of DM seems to polarise opinion. There are those who …
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