If your business has never used the services of a good copywriter, perhaps you’re unsure of the value of paying someone to write words you believe you could write yourself. To help you, as you ponder the merits of engaging the services of a copywriter for your next big project, I’ve put together some serious and some …
Writer’s Blog
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Are Style Guides old hat in a digital world?
In one of my previous posts I talked about the importance of Style Guides when preparing print documents but is a Style Guide still useful when it comes to the online world and digital communications? The short answer is Yes – of course! However, for those that need more explanation, a typical style sheet is …
Permanent link to this article: https://eviemcrae.com/?p=1831
Are you Google Proof?
I often joke about using my gifts for good not evil. As a result, I get involved in projects simply for the love of the subject or the person. If you are passionate and believe in the work you’re doing, then that passion will inevitably rub off on me and I’ll become your biggest fan …
Permanent link to this article: https://eviemcrae.com/?p=2852
Who’s taking ownership of Lead Generation in your company?
In one of my recent posts I discussed Case Studies and how they can become a source of contention between sales and marketing, unless you have a clear mapping process in place. (i.e., marketing activities and collateral matched to each stage of the buyer’s journey). Another area of contention between this dynamic duo can be …
Permanent link to this article: https://eviemcrae.com/?p=2820
The White Paper Basics
A White Paper is an authoritative or credible report that highlights a problem and then provides the solution in fairly detailed terms. White Papers are educational and are used at the early stage of the buyer’s journey when the prospective customer is doing their research. The document should present facts, figures and a logical …
Permanent link to this article: https://eviemcrae.com/?p=4382
Quick tip: What is Metadata and why do I need it?
I get it. You’re one of those individuals who was happy in that beautiful world of print and gorgeous papers and textures. The touchy feely stuff. Then, sigh, your world changed and you had to embrace the new world or risk becoming as redundant as an 80s mix tape. Fast forward a few years and …
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