Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …
Writer’s Blog
Permanent link to this article: https://eviemcrae.com/?p=2693
Fallen off one ladder? Get right back up on another
This year seems to have kicked off at a frenetic pace and it doesn’t look like things are going to slow down any time soon. Without wishing to blow my own trumpet I have been called upon to perform important work (it’s OK I have tongue placed firmly in cheek). The last few weeks have …
Permanent link to this article: https://eviemcrae.com/?p=2781
A question of style
You will be glad to know this isn’t a post about the latest trends for the ‘stylish’ chihuahua … but, I think you’ll agree, the image does illustrate a wonderful point about the dangers of subjectivity in style. As a writer you will often find you are called upon to settle disputes, or get involved …
Permanent link to this article: https://eviemcrae.com/?p=1401
Stick to the brief
The creative brief is the first step towards a successful communication campaign. Picture the scene. You have been asked to create a brochure! OK, sounds simple enough. You fire up your computer, sit down to work, then … nothing. You scratch your head for a moment asking yourself all the logical questions. Who is this …
Permanent link to this article: https://eviemcrae.com/?p=966
Does your website need a spring clean?
Until the turn of the century businesses were still ignoring the potential of the internet. Nowadays, however, the internet not only has a part to play, but actually dominates the landscape of almost every single industry. It is no longer ‘optional’ to have a website. Indeed there is a whole generation out there -the iGeneration …
Permanent link to this article: https://eviemcrae.com/?p=1591
What’s SWOT?
If you have been tasked with developing the promotional angle for the latest product release there are many factors to take into consideration long before you get creative. Hopefully, if you are in a switched on organisation, the marketing communications team will be involved from the earliest stages. At the very least, ensure your Product …
Permanent link to this article: https://eviemcrae.com/?p=1428
