My last post “Does your résumé stand out from the crowd?” looked at the differences between a CV and a résumé, outlined the information required for the different types and provided tips on showcasing your skills. If you followed the advice you should now be in possession of a stand-out résumé. However, if you are …
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What do you think of your résumé? Do you give it the care and attention it needs? After all, you’re relying on this document to get you that job you want. It’s only right you should spend a little time on it. It might help to think of your résumé as a marketing document. It’s …
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Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …
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Yes, Nike made it look so easy with their ‘Just do it’ tagline. It still resonates today, yet believe it or not that tagline was launched on the world over 25 years ago. The tagline was a success because it was short, easy to remember. The meaning was simple and clearly understood. It was to …
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I’d say it was about 10 years ago when I noticed a change in writing roles and position descriptors. Writers and communication specialists were no longer just expected to provide content for marketing communication campaigns or editorial for magazines. Strategy and deliverables didn’t stop with printed brochures on good paper and quality giveaways. It had …
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Never underestimate the importance of proofreading. Mistakes in grammar, spelling or punctuation will reflect negatively on the writer and the organisation. Proofreading is quality control – an essential part of day-to-day business. There are many levels of proofreading. If you work for a large, global company, chances are your communication team will have a comprehensive …
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