{"id":3293,"date":"2016-11-14T10:13:13","date_gmt":"2016-11-14T10:13:13","guid":{"rendered":"https:\/\/create.eviemcrae.com\/?p=3293"},"modified":"2016-12-04T06:29:33","modified_gmt":"2016-12-04T06:29:33","slug":"does-your-resume-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/eviemcrae.com\/?p=3293","title":{"rendered":"Does your r\u00e9sum\u00e9 stand out from the crowd?"},"content":{"rendered":"<p><a href=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2016\/11\/Blog-12-ThinkstockPhotos-166723749-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3329\" src=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2016\/11\/Blog-12-ThinkstockPhotos-166723749-2.jpg\" alt=\"blog-12-thinkstockphotos-166723749-2\" width=\"421\" height=\"227\" \/><\/a>What do you think of your r\u00e9sum\u00e9? Do you give it the care and attention it needs? After all, you&#8217;re relying on this document to get you that job you want. It&#8217;s only right you should spend a little time on it.<\/p>\n<p>It might help to think of your r\u00e9sum\u00e9 as a marketing document. It&#8217;s all about your USPs and encapsulates your value proposition to future employers. To succeed, your r\u00e9sum\u00e9 needs to set you apart from the competition. You want to stand out \u2013 but for all the right reasons.\u00a0This may seem a little over the top to you, but if you are serious about your career, it pays to be serious about your r\u00e9sum\u00e9 and treat it with the respect it deserves. So blow off the cobwebs. Time to inject life and colour into that tired old document that&#8217;s been languishing on your hard drive.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Begin your r\u00e9sum\u00e9 with a career summary. Make it interesting enough that the reader wants to know more about you. Couch the language in terms of &#8216;what I can do for you.&#8217; As soon as you start talking resource efficiencies, savings, increased revenue or best practice processes, you&#8217;ve got your potential employer salivating.<\/li>\n<li>Your r\u00e9sum\u00e9 should <span lang=\"en-AU\">summarise<\/span> your skills and experience in a way that makes it easy for potential employers to see what skills you will bring to them. Employers want to see &#8216;what&#8217;s in it for them&#8217; if they employ you, so it helps to think about what they are looking for from someone in the advertised role.<\/li>\n<li>Avoid writing \u201cResponsibilities included\u201d over and over again \u2026 yawn\u2026 Instead, try to describe the impact your responsibilities had. Perhaps instead of saying, \u201cI was responsible for ensuring we all used FSC paper,\u201d you could say \u201cI raised the benchmark in sustainability awareness.<\/li>\n<li>Quantify your achievements by being as specific as possible. Don&#8217;t just say, \u201cI improved sales\u201d. State that you increased revenue by 15% year-on-year or you boosted website traffic by 28% &#8211; make numbers count. These are attention-grabbing details and could start a profitable conversation with your potential employer.<\/li>\n<li>Keep your information up-to-date. If you haven&#8217;t mentioned your most recent role in your CV this will look suspicious to a future employer. If you have a gap in your career, think about how to best convert this to a positive. Perhaps you took two years out to work on a project outside your career. What transferable skills did you use? What competencies did this time out help you develop?<\/li>\n<li>The format of your r\u00e9sum\u00e9 is just as important as the content. You should think about how to guide the reader through your information with logical signposts (sub-headers) to relevant pieces of information.<\/li>\n<li>Always proofread. Put your r\u00e9sum\u00e9 down for half an hour and then come back to proofread again. Better still, get someone else to proofread as it can be difficult to spot our own mistakes.<\/li>\n<li>Use keywords from the actual advertisement or keywords used in your industry. This is particularly important nowadays as recruiters use r\u00e9sum\u00e9 database systems to store and manage all the r\u00e9sum\u00e9s they receive. These systems have built-in search engines \u2013 so make sure you use these words or your r\u00e9sum\u00e9 will not receive the attention it deserves.<\/li>\n<\/ol>\n<p>If you would like McRae Communications Consultancy to provide you with CV\/r\u00e9sum\u00e9 advice simply send us an email at <a href=\"mailto:info@eviemcrae.com\">info@eviemcrae.com<\/a> and we&#8217;ll be happy to help.<\/p>\n<div class='kindleWidget kindleLight' ><img decoding=\"async\" src=\"https:\/\/eviemcrae.com\/wp-content\/plugins\/send-to-kindle\/media\/white-25.png\" \/><span>Send to Kindle<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>What do you think of your r\u00e9sum\u00e9? Do you give it the care and attention it needs? After all, you&#8217;re relying on this document to get you that job you want. It&#8217;s only right you should spend a little time on it. It might help to think of your r\u00e9sum\u00e9 as a marketing document. It&#8217;s &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/eviemcrae.com\/?p=3293\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,62],"tags":[206,212,137,209,25],"class_list":["post-3293","post","type-post","status-publish","format-standard","hentry","category-copywriting-essentials","category-blog","tag-cv","tag-cv-advice","tag-eviemcrae","tag-resume","tag-writer","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does your r\u00e9sum\u00e9 stand out from the crowd? - McRae Communications Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eviemcrae.com\/?p=3293\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your r\u00e9sum\u00e9 stand out from the crowd? - McRae Communications Consultancy\" \/>\n<meta property=\"og:description\" content=\"What do you think of your r\u00e9sum\u00e9? Do you give it the care and attention it needs? After all, you&#8217;re relying on this document to get you that job you want. It&#8217;s only right you should spend a little time on it. It might help to think of your r\u00e9sum\u00e9 as a marketing document. 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