{"id":2075,"date":"2018-10-12T11:16:33","date_gmt":"2018-10-12T00:16:33","guid":{"rendered":"http:\/\/eviemcrae.com\/?p=2075"},"modified":"2019-08-21T19:31:48","modified_gmt":"2019-08-21T09:31:48","slug":"quick-tip-what-are-keywords-and-why-do-i-need-them","status":"publish","type":"post","link":"https:\/\/eviemcrae.com\/?p=2075","title":{"rendered":"Quick Tip: What are keywords and why do I need them?"},"content":{"rendered":"<p><a href=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2013\/12\/iStock_000025449099Small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2079 alignright\" alt=\"keywords unlock the success of your website\" src=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2013\/12\/iStock_000025449099Small.jpg\" width=\"250\" height=\"150\" \/><\/a>Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking.<\/p>\n<p>Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.<\/p>\n<p>When identifying keywords, select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website.<\/p>\n<p>Each of your Web pages should have keywords that include phrases found throughout the page content, title tag, headings, attributes, and link text. If you have words and phrases that occur often, rearrange the order to keep each tag unique.<\/p>\n<p>For a more detailed presentation on keywords and their relevance today, please email <a title=\"Information Request\" href=\"mailto:info@eviemcrae.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@eviemcrae.com<\/a>.<\/p>\n<div class='kindleWidget kindleLight' ><img decoding=\"async\" src=\"https:\/\/eviemcrae.com\/wp-content\/plugins\/send-to-kindle\/media\/white-25.png\" \/><span>Send to Kindle<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming. When identifying keywords, select words and phrases in the &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/eviemcrae.com\/?p=2075\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,162,62],"tags":[],"class_list":["post-2075","post","type-post","status-publish","format-standard","hentry","category-copywriting-essentials","category-web","category-blog","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick Tip: What are keywords and why do I need them? - McRae Communications Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eviemcrae.com\/?p=2075\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Tip: What are keywords and why do I need them? - McRae Communications Consultancy\" \/>\n<meta property=\"og:description\" content=\"Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming. When identifying keywords, select words and phrases in the &hellip; Continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eviemcrae.com\/?p=2075\" \/>\n<meta property=\"og:site_name\" content=\"McRae Communications Consultancy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcraecomms\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-12T00:16:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T09:31:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2013\/12\/iStock_000025449099Small.jpg\" \/>\n<meta name=\"author\" content=\"Evie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mcraecomms\" \/>\n<meta name=\"twitter:site\" content=\"@mcraecomms\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075\"},\"author\":{\"name\":\"Evie\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#\\\/schema\\\/person\\\/4b2565ddaa6242abb5de83d9f3c3b82f\"},\"headline\":\"Quick Tip: What are keywords and why do I need them?\",\"datePublished\":\"2018-10-12T00:16:33+00:00\",\"dateModified\":\"2019-08-21T09:31:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/iStock_000025449099Small.jpg\",\"articleSection\":[\"Copywriting essentials\",\"Web\",\"Writer's Blog\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eviemcrae.com\\\/?p=2075#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075\",\"url\":\"https:\\\/\\\/eviemcrae.com\\\/?p=2075\",\"name\":\"Quick Tip: What are keywords and why do I need them? 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