{"id":1591,"date":"2015-11-13T21:41:51","date_gmt":"2015-11-13T21:41:51","guid":{"rendered":"http:\/\/eviemcrae.com\/?p=1591"},"modified":"2016-05-28T18:15:14","modified_gmt":"2016-05-28T17:15:14","slug":"does-your-website-need-a-spring-clean","status":"publish","type":"post","link":"https:\/\/eviemcrae.com\/?p=1591","title":{"rendered":"Does your website need a spring clean?"},"content":{"rendered":"

\"spring<\/a>Until the turn of the century businesses were still ignoring the potential of the internet. Nowadays, however, the internet not only has a part to play, but actually dominates the landscape of almost every single industry.<\/p>\n

It is no longer ‘optional’ to have a website. Indeed there is a whole generation out there -the iGeneration as they are called – who do not know of a life without the internet. For them, the internet is the first port of call when they go to do their research or make a purchase. If you are not available to this audience online \u2013 then you don’t exist. The X and Y Generations are mirroring that behaviour. Even my granddad, who is 90 years old and part of the ‘Traditional’ generation, uses the internet for research!<\/p>\n

So we are all agreed. Life and business will never be the same. The internet may be here to stay, but how many businesses really understand how to make their websites work for their business? If you are one of those organisations who threw together a website in haste a few years ago, you may not realise you are missing a few tricks. Here are a few tips to help you look at your website with fresh eyes, and perhaps you’ll feel inspired to give your website a much needed overhaul.<\/p>\n

Putting you website to work<\/span>
\n<\/span><\/strong>What role does your website plays in your business?Are you hoping to make a few sales, provide information, or just look pretty? I cannot stress how important it is to understand the reason why you have a website.Identify your goals and objectives. this will at least give you some parameters to measure your online success.<\/p>\n

What frame of mind are your visitors in?<\/span>
\n<\/strong><\/span>Where are your visitors on the ‘buyer’s journey’? What frame of mind are they in when they land on your company website? Are you communicating directly with your visitors? What can you give them? Are you addressing their needs and wants? Does the copy on your website demonstrate that you understand the challenges your visitors are facing? As you can imagine, it\u2019s worth a huge amount of money to big corporations to know how people behave on the internet. They want to know what people like, what they dislike, what they do and what they don\u2019t do. These corporations have spent millions of dollars researching this. Most of this information is in the public domain and you and I can access it – so make use of this information.<\/p>\n

The new Marketing mix<\/strong><\/span>
\nMarketing has always been about the strength of your business, how well you know the market and how good you are at marketing. The internet has changed business and brought new elements to the mix. Marketing on the internet is about<\/p>\n