![\"annelefranc\"](\"https:\/\/eviemcrae.com\/wp-content\/uploads\/2011\/10\/cdfcfbcf35766cc2a12fe79d7fbbe371.jpg\")
<\/a>“Evie was responsible for rolling out the re-brand in the UK. Utilising her previous experience in branding and re-brand communication strategy, she undertook a range of initiatives to help the UK organisation make the transition. I wish to thank Evie for the great support and for sharing her expertise with the rest of the team in areas where we were less skilled (ie social media and web). Evie\u2019s marketing communication expertise was a real asset to the UK and European business.”<\/em><\/p>\nAnne Lefranc<\/a><\/span> “As a Jeanette Field<\/span> Veronica Holmes<\/a><\/span> <\/p>\n <\/p>\n <\/p>\n Anne<\/span> Gately<\/a><\/span> <\/p>\n <\/p>\n <\/p>\n Gary Snellgrove<\/a><\/span> <\/p>\n Brett McLennan<\/span> <\/p>\n <\/p>\n Elissa Miller<\/a><\/span> <\/p>\n <\/p>\n <\/p>\n <\/p>\n Sue Geercke\u00a0<\/span> <\/p>\n <\/p>\n <\/p>\n \u00a0Patrick Jones<\/span> \u00a0<\/em><\/p>\n <\/p>\n Lisa Tran<\/a><\/span> <\/p>\n <\/p>\n <\/p>\n <\/p>\n Sylvia Aitken<\/span> <\/p>\n <\/p>\n Jill Keene<\/span> <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Sarah Ziegel<\/span><\/span> \u00a0<\/em><\/p>\n <\/p>\n
\nEuropean Marketing Director,
\nIRI Europe<\/p>\n<\/a> consultant for IRI, Evie at McCC crafted excellent persuasive copy for a wide range of channels; advice, coaching and training on social media best practice; website strategy and content. In all of Evie\u2019s work she has a consultative and thorough approach to \u00abget under the hood \u00bb of the request, to understand the goal, the industry issue and the client need. This results in powerful messaging and strong marketing communication campaigns and projects. All of Evie\u2019s projects were on time and at a very high-end quality. Reliability and understanding are just two of Evie\u2019s qualities. She has been integral in taking the UK marketing\/ marketing communications role to the next level and has helped to bring the communications both internally and externally – to a higher professional standard. Evie is a pleasure to work with and has high, personal integrity and empathy. I would not hesitate to recommend her work.”\u00a0<\/em><\/p>\n
\nMarketing Manager,
\nIRI\u00a0UK<\/p>\n<\/a>\u201cEvie is a powerhouse of both skills and personality. Through my time working with her at Integrated Research I came to rely on her, not only for her excellent writing and marketing instincts but also just her common sense, forthright approach to the problem or task at hand. She’s an asset to any team and an excellent manager. She will be a success in whatever company is lucky enough to have her.\u201d\u00a0<\/em><\/p>\n
\nMarketing Communications Manager
\nIntegrated Research, Australia<\/p>\n<\/a>\u201cEvie is an experienced project manager as well as an accomplished writer and editor. When we contracted her consulting and project management services at MBF she picked up the management of a custom published magazine with little handover or documentation. She quickly organised the project and ensured delivery of the magazine on time. During the project, she was required to deal with an extremely large number of stakeholders which she did with patience and persistence.\u201d<\/em><\/p>\n
\nGroup Campaign Manager
\nMBF, Australia<\/p>\n<\/a>“Evie is great to work with. She is a seasoned professional with strong experience in tender writing and bid management. She worked with me on challenging tender submissions in a range of industries including publishing, retail, FMCG, IT, Telecomms, banking and financial services. She has a rigorous approach to understanding what the customer wants and articulating how to best deliver it. Most importantly she brings creativity and originality to her solutions. Her marketing experience helps her create proposals that really stand out from the crowd.:<\/em><\/p>\n
\nGroup Bids & Contract Manager
\nBlue Star Print Group<\/p>\n<\/a>Evie worked with us onsite in Maryborough on the Fraser Coast to work on a major tender for one of our key customers. <\/em>She came into the tender project and hit the ground running, quickly ascertaining the core requirements\u00a0<\/em>and gaps in information. Meeting with key stakeholders she pinpointed the specifics of the project to respond to our customer\u2019s requirements. She also provided expertise on what to look out for in the tender process, she identified the\u00a0needs of the customer first and foremost and then provided content and guidance on how to articulate the detail.<\/em><\/p>\n
\nGeneral Manager of Business Development, Downer<\/a><\/p>\n<\/a>\u201cEvie is a copywriter who demonstrates utmost professionalism in every project she has managed for us. She shows excellent creative flair balanced with careful analyses of the brief. Evie is adaptable and flexible, and never loses sight of the all-important deadline!\u201d<\/em><\/p>\n
\nMarketing Communications Manager
\nResMed Ltd, Australia<\/p>\n<\/a>Evie is a talented writer and editor. As a senior copywriter at ResMed, she delivered excellent copy for large product launches. In addition to her high-level writing skills, Evie is an excellent negotiator and this enables her to liaise with large numbers of stakeholders to reach an agreement. Evie demonstrates high-level project management skills by completing multiple projects within strict timelines.<\/p>\n
\nTechnical Communications Manager at Cochlear<\/a>\u00a0(Former Marcomms Manager, ResMed)<\/p>\n<\/a>“I worked with Evie on many key projects including the Annual Report, and the Writing and Design Guide which Evie authored. From my perspective as a graphic designer, I greatly appreciated her understanding of the creative process. This understanding is often hard to find in a corporate environment but is a valuable quality when it comes to producing marketing communications that drive sales.\u00a0Evie was thorough in her briefs to me, but also flexible and willing to listen to my opinion on various aspects of the design. This willingness to collaborate so closely on a project made Evie a pleasure to work with.”<\/em><\/p>\n
\nDesigner
\nNeoreli<\/a>c<\/span><\/p>\n<\/a>\u201cEvie has a natural talent for writing. She consistently hits the mark with ease and authenticity. Evie is creative, forward thinking and smart – she turns any piece of communication into winning marketing copy. We have also relied on Evie’s expertise in rolling out a new brand strategy for the company and her leadership on this high-level project was outstanding.\u201d<\/em><\/p>\n
\nCampaigns Manager
\nIntegrated Research, Australia<\/p>\n<\/a>“Evie worked closely with regional product managers and the SLT to develop concepts and copy for deadline-driven product launches. She also worked extensively on corporate communication projects and was solely responsible for raising the standard of ResMed’s global internal communication, The Voice. She also produced The ResMed Writing Guide, which is now used throughout the whole company. Evie is highly creative and she sets high standards which are reflected in her work. She balances maturity with a good sense of humour and her skills and experience\u00a0were an asset to the ResMed communication teams.”<\/em><\/p>\n
\nCorporate Communications Manager
\nResMed Ltd, Australia<\/p>\n<\/a>\u201cEvie never misses a deadline and is a prolific and accomplished writer who shows great attention to detail.\u201d<\/em><\/p>\n
\nEditor
\nInternational Property Magazine, UK<\/p>\n<\/a>“Evie has mentored me and provided author services for the last few years. She has guided me through the process of finding a publisher for my book from writing my cover letter through to acceptance of a contract and then finally through the publishing process to a final book out in print. She responded almost instantaneously to all of my messages and supported me and gave me the confidence and backup to manage the process. She has also given me valuable insight and advice for the marketing and PR to get my book out. \u00a0Evie built my website and gave me an author platform to work from. She also guided me through social media. Her knowledge and credentials in publishing were a huge benefit to me. Thank you for everything Evie.”\u00a0<\/em><\/p>\n
\nAuthor:\u00a0‘A Parent’s Guide to Coping with Autism<\/a>‘<\/p>\n