{"id":2,"date":"2012-01-09T04:51:57","date_gmt":"2012-01-08T18:51:57","guid":{"rendered":"http:\/\/zeus\/wordpress\/?page_id=2"},"modified":"2020-09-07T20:15:04","modified_gmt":"2020-09-07T10:15:04","slug":"copywriting-marketing-communications-experts","status":"publish","type":"page","link":"https:\/\/eviemcrae.com\/","title":{"rendered":"Copywriting, Branding and Marketing Communications Experts"},"content":{"rendered":"<p><span style=\"color: #1a4b82;\">We create clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives. When you need to choose your words carefully &#8211; choose McCC.<\/span><\/p>\n<h4 style=\"text-align: left;\"><a href=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6035 size-medium\" src=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-233x350.jpg\" alt=\"evie mcrae\" width=\"233\" height=\"350\" srcset=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-233x350.jpg 233w, https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-683x1024.jpg 683w, https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1.jpg 720w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/a><span style=\"color: #d42674;\">Hi, I&#8217;m Evie McRae, Principal and Chief Writer at McCC.<\/span><\/h4>\n<p style=\"text-align: left;\">I have 25+ years\u2019 experience providing targeted and effective copywriting and marketing communications to a diverse client base across Europe, UK, USA and Australia.<\/p>\n<p style=\"text-align: left;\">That&#8217;s a lot of writing and a lot of deadlines.<\/p>\n<p style=\"text-align: left;\">My business is built for, and around, my clients. Many are short on time and just need an extra pair of hands to push their communication projects over the line, others would like a full-time copywriter or brand specialist but can&#8217;t justify the financial implications of employing one full-time. Whatever my clients need, I do my utmost to make sure my time is spent helping them &#8211; and that means being kind to their budget too.<\/p>\n<p style=\"text-align: left;\">My core areas of expertise are copywriting, editorial, brand, and marcomms strategy but McCC offers so much more. For those clients requiring an end-to-end solution, I work with an amazing bunch of specialists who deliver reliable, cost-effective design, photography and WordPress\/website set-up. Whether you want a few words for a radio script, or you need an end-to-end marketing communications solution across all your business touchpoints, I make it my business to meet your needs.<\/p>\n<p style=\"text-align: left;\">Want to know more? Check out McCC&#8217;s service offering here &#8211;<strong> <a href=\"https:\/\/eviemcrae.com\/?page_id=5120\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26bad4;\">MENU<\/span><\/a><\/strong><\/p>\n<p>McCC is built on solid creative and strategic expertise across multi-faceted industries including publishing, design agency, marketing agency, retail, FMCG, health &amp; beauty, R&amp;D, corporate, software, manufacturing, engineering, IT\/Software, medical, healthcare and R&amp;D environments.<\/p>\n<p style=\"text-align: left;\">My mission is to ensure your brand\u2019s written content has what it takes to accelerate growth, lead the market, and differentiate you from the competition.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #1a4b82;\"><strong>Want to talk? Call me on +61 (0) 466718244 or if you prefer<\/strong> <strong>email:<\/strong>&nbsp;<strong><a title=\"info@eviemcrae.com\" href=\"mailto:info@eviemcrae.com\">info@eviemcrae.com<\/a>. Let&#8217;s get this project started!<\/strong><\/span><\/p>\n<div class='kindleWidget kindleLight' ><img decoding=\"async\" src=\"https:\/\/eviemcrae.com\/wp-content\/plugins\/send-to-kindle\/media\/white-25.png\" \/><span>Send to Kindle<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>We create clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives. When you need to choose your words carefully &#8211; choose McCC. Hi, I&#8217;m Evie McRae, Principal and Chief Writer at McCC. I have 25+ years\u2019 experience providing targeted and effective copywriting and marketing communications to a diverse client base &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/eviemcrae.com\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-twocolumnsleft.php","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy<\/title>\n<meta name=\"description\" content=\"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eviemcrae.com\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy\" \/>\n<meta property=\"og:description\" content=\"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eviemcrae.com\" \/>\n<meta property=\"og:site_name\" content=\"McRae Communications Consultancy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcraecomms\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-07T10:15:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-233x350.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mcraecomms\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/\",\"url\":\"https:\\\/\\\/eviemcrae.com\",\"name\":\"Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eviemcrae.com#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eviemcrae.com#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/DSC_0002-1-233x350.jpg\",\"datePublished\":\"2012-01-08T18:51:57+00:00\",\"dateModified\":\"2020-09-07T10:15:04+00:00\",\"description\":\"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eviemcrae.com#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eviemcrae.com\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/eviemcrae.com#primaryimage\",\"url\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/DSC_0002-1.jpg\",\"contentUrl\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/DSC_0002-1.jpg\",\"width\":720,\"height\":1080,\"caption\":\"evie mcrae\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eviemcrae.com#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eviemcrae.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copywriting, Branding and Marketing Communications Experts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#website\",\"url\":\"https:\\\/\\\/eviemcrae.com\\\/\",\"name\":\"McRae Communications Consultancy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eviemcrae.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#organization\",\"name\":\"McRae Communications Consultancy\",\"url\":\"https:\\\/\\\/eviemcrae.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/cropped-512-logo-for-flavicon.jpg\",\"contentUrl\":\"https:\\\/\\\/eviemcrae.com\\\/wp-content\\\/uploads\\\/cropped-512-logo-for-flavicon.jpg\",\"width\":512,\"height\":512,\"caption\":\"McRae Communications Consultancy\"},\"image\":{\"@id\":\"https:\\\/\\\/eviemcrae.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mcraecomms\\\/\",\"https:\\\/\\\/x.com\\\/mcraecomms\",\"https:\\\/\\\/au.linkedin.com\\\/company\\\/mcrae-communications\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy","description":"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eviemcrae.com","og_locale":"en_US","og_type":"article","og_title":"Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy","og_description":"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives","og_url":"https:\/\/eviemcrae.com","og_site_name":"McRae Communications Consultancy","article_publisher":"https:\/\/www.facebook.com\/mcraecomms\/","article_modified_time":"2020-09-07T10:15:04+00:00","og_image":[{"url":"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-233x350.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@mcraecomms","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eviemcrae.com\/","url":"https:\/\/eviemcrae.com","name":"Copywriting, Branding and Marketing Communications Experts - McRae Communications Consultancy","isPartOf":{"@id":"https:\/\/eviemcrae.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eviemcrae.com#primaryimage"},"image":{"@id":"https:\/\/eviemcrae.com#primaryimage"},"thumbnailUrl":"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1-233x350.jpg","datePublished":"2012-01-08T18:51:57+00:00","dateModified":"2020-09-07T10:15:04+00:00","description":"McRae Communication Consultancy creates clear, effective copy. Our communication campaigns meld creative concepts with considered, succinct market objectives","breadcrumb":{"@id":"https:\/\/eviemcrae.com#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eviemcrae.com"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/eviemcrae.com#primaryimage","url":"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1.jpg","contentUrl":"https:\/\/eviemcrae.com\/wp-content\/uploads\/DSC_0002-1.jpg","width":720,"height":1080,"caption":"evie mcrae"},{"@type":"BreadcrumbList","@id":"https:\/\/eviemcrae.com#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eviemcrae.com\/"},{"@type":"ListItem","position":2,"name":"Copywriting, Branding and Marketing Communications Experts"}]},{"@type":"WebSite","@id":"https:\/\/eviemcrae.com\/#website","url":"https:\/\/eviemcrae.com\/","name":"McRae Communications Consultancy","description":"","publisher":{"@id":"https:\/\/eviemcrae.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eviemcrae.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/eviemcrae.com\/#organization","name":"McRae Communications Consultancy","url":"https:\/\/eviemcrae.com\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/eviemcrae.com\/#\/schema\/logo\/image\/","url":"https:\/\/eviemcrae.com\/wp-content\/uploads\/cropped-512-logo-for-flavicon.jpg","contentUrl":"https:\/\/eviemcrae.com\/wp-content\/uploads\/cropped-512-logo-for-flavicon.jpg","width":512,"height":512,"caption":"McRae Communications Consultancy"},"image":{"@id":"https:\/\/eviemcrae.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mcraecomms\/","https:\/\/x.com\/mcraecomms","https:\/\/au.linkedin.com\/company\/mcrae-communications"]}]}},"_links":{"self":[{"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eviemcrae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":131,"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":6229,"href":"https:\/\/eviemcrae.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/6229"}],"wp:attachment":[{"href":"https:\/\/eviemcrae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}