Hello and welcome to eviemcrae.com.
If you are here to browse through my portfolio, or you simply have an interest in writing and would like to follow my blog then you have come to the right place.

I am a versatile copywriter, writer, editor, proofreader and all-round marketing communications professional with a career spanning over 20 years.

As soon as I tell people I am a writer, they ask “what do you write?” It can be a tricky question to answer because my writing is so diverse and includes everything from editorial in magazines, to 100 page RFPs, or complete marketing communication campaigns for global product launches.

My background is in print and multimedia, but latterly I have been called upon to write more and more for the Web. This includes posting and creating campaigns for social media, developing strategy and writing content for corporate websites, micro-sites, landing pages, and flash banner advertising. You name it – if it can be written, you can be sure I have written it at some point.

“One of my key strengths is my ability to engage the audience, whether customer or stakeholder, and help them understand and retain the pertinent message across any medium.”

One of the main objectives of these pages and blog is to share my knowledge and experience, best practice methodology, general information and tips on the subject of communications. I hope through time this will become a two-way conversation and a forum for sharing.

Perhaps your organisation is looking for a writer who balances creativity with careful analysis of the brief, or you are a publisher urgently looking for a writer who revels in research and can deliver to tight deadlines. Whatever the reason you have visited eviemcrae.com I hope you find what you are looking for.

If you are taking your first tentative steps into a writing career – or you are a business with  limited resources, trying to make sense of messaging, branding or communications generally, then this content is for you.

If you have any questions, or you would like to provide a topic for discussion, please contact me at info@eviemcrae.com. Alternatively, if you would like to follow my updates please click the RSS feed at the top of the page.